Thanks for the replies, I can see it with the hand-made aspect of it.Tuna said it well. I will add that you get what you pay for. Just like there are $200 rods and $200 reels as well as $20 rods and $20 reels, there are expensive baits and cheap baits. You can go out and buy a $ jerkbait or you can buy a $20 jerkbait. The $20 jerkbait is going to outperform the $4 bait under MOST conditions. There are some relitivly inexpensiveswim baits on the market but they fall apart easily, swim poorly and do not produce results.