A good choice this time of year is to start out with a Ratltrap type bait. This will bring out the most aggresive fish. Try different retrieves to see what they want. Yo-yo, stop n go and just a steady retrieve. Have a chatterbait or spinnerbait as a back up
As the water temp drops down into the 50's put on a suspending jerkbait like a Husky Jerk. The fall bite can provide plenty of action