It's for topwater baits. The most famous, being the Zara Spook.
It's hard to explain how to do it, but you need a long, medium action rod. If your rod is flimsy, this will not work out for you. Some people think you should have a reel that winds at a specific ratio (I forget what that ratio is), but I've found that anything can work if your coordination is good.
Basically, you cast the lure out, tighten the slack, and retrieve with the tip of the rod pointed down. Now here's where it gets tricky. With each downstroke, you want the lure to go in the opposite direction. Like this:
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Don't reel after every stroke... You'll have to practice a little bit to see what works best on your gear. You want a little bit of slack to make the action good. It's definitely something that takes a little practice, and if the fish are biting that day, they will definitely tell you when you're doing it right!
Posted Sat Jul 30, 2011 12:38 pm